short notes on how we work, what we build with, and the odd opinion. 👋
Most businesses ask for an app when a good website would do the job better — and cheaper. Here's how to tell which one you actually need.
There's no universal "best" — only what fits your budget, your team and what you're building. An honest comparison from a studio that builds both.
Usually not the way you imagine. Here's when AI genuinely earns its place on a site — and when it's just an expensive sticker.
Speed isn't vanity — it's money. Every extra second costs you visitors, sales and ranking. Why fast matters, and what actually makes a site fast.
If you want ChatGPT and Google's AI to quote you, you have to be readable. A short, practical checklist for becoming a source.
AI now answers questions before anyone clicks. Here's what that does to your website traffic — and how to stay worth visiting.
The little task you repeat every week costs more than you think. A look at the automations that quietly pay for themselves.
Most dashboards show everything and explain nothing. A good one answers a single question at a glance. Here's the difference.
The tiny tweak that takes five minutes — except it rarely does. Why small changes aren't always small, and how we keep them cheap anyway.
We pick proven, slightly dull technology on purpose — so your project is fast to build, cheap to run and easy to take anywhere.
Our headings are lowercase, our shadows are hard, our buttons bounce. None of it is an accident — here's the thinking behind the playful bits.
No meter running, no surprise invoices — one number, agreed before we start. Why flat pricing is better for you, and how we land on it.
