toque's.
a full brand for a hair salon in motril — a clean scissors mark, a wordmark with weight, and an identity that looks just as sharp on the shopfront as in the feed.
- sector
- hair salon
- year
- 2025
- scope
- branding
sharp, from the sign down.
the brief: build toque’s from a blank page — the name lock-up, the scissors mark, the lot. an identity for a hair salon that feels modern and timeless at once, and works as well painted on the wall as it does on instagram.
from sketch to ship.
a mark with a snip
a pair of scissors tucked inside a clean ring — instantly a salon, no caption needed.
a wordmark that wears well
solid, rounded lettering that reads from across the street and still holds up shrunk down to a profile picture.
built to live everywhere
from the painted shopfront sign to the instagram grid — one identity, consistent wherever it shows up.
a small salon that looks like it’s been a neighbourhood landmark for years — that’s what good branding buys.
