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case study · comms consultant — brand + site
be you.
branding and a bold site for a strategic-communication consultant — black, red, and full of voice, built to make her stand out.

- sector
- strategic communication
- year
- 2025
- scope
- brand + web
- stack
- wordpress
the brief
a brand with something to say.
the brief: build be you from a blank page — name lock-up, colours, the lot — then give irene a site as confident as her advice. we created the identity (and its be impact sub-brand) and designed and built the whole site around it.
what we did
from sketch to ship.
a brand from scratch
logo, palette and a bold black-and-red identity that sounds like her — direct, warm, no corporate gloss.
a site with voice
big type, real personality and copy that talks like a person, not a brochure. it feels like meeting her.
a warm way in
“shall we grab a virtual coffee?” — the whole site invites a conversation, not a contract.
the takeaway
a brand and a site that sound exactly like her — and make you want to reply.
brand & web · say hello.
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